Andrew and Nicola Forrest-owned iconic hatmaker Akubra sets up first-ever store in Brisbane

Andrew and Nicola Forrest-owned Akubra will open its first retail store, with the promise of more to come throughout the year, including in WA.

Akubra said the new store — at 162 Edward Street in Brisbane — was part of a broader strategy for the 149-year-old brand which was bought by the billionaires’ private investment vehicle Tattarang in November 2023.

Manufactured in Kempsey on the NSW North Coast, Akubra hats are sold online and through stockists and the Tattarang-owned boots brand RM Williams.

Akubra chief executive Natalie Culina said there was an opportunity to expand the iconic headwear’s retail presence “in a way that brings the true essence of Akubra to life”.

“This marks our first-ever branded store experience, and choosing Queensland for our debut was a natural decision — it’s where our community is strongest,” Ms Culina said, adding it was excited to bring the brand experience to WA.

“This isn’t just a store — it’s an immersive celebration of Australian heritage, craftsmanship, and the iconic handcrafted hats that have become woven into our national identity.”

The store will open on Friday afternoon and promises a “fit-out combining Akubra’s craftsmanship and heritage with traditional hand-crafted details and a contemporary edge”.

Mr Forrest said he was “incredibly proud” to open the new store, emphasising the importance of investing in Australian legacy brands to drive growth, create local jobs and bolster the nation’s manufacturing industry.

“Akubra has been ingrained in the fabric of Australian families for generations, and I’m proud that more people will have the opportunity to experience this great Australian-made product,” he said.

Ms Forrest said Akubra’s legacy was a testament to the quality, heritage and the “enduring spirit” of Australian craftsmanship.

“Expanding Akubra’s presence across Australia is not just about growing the brand — it’s about investing in the future of Australian craftsmanship,” she said.

“We’re helping to ensure the next generation of artisans have the support they need to thrive in regional communities, preserving the craftsmanship that makes Akubra and Australia’s manufacturing sector so special.”

Akubra was founded in Hobart in 1876 by Benjamin Dunkerley. British hatmaker Stephen Keir joined the company in 1904.

The handmade hats have been produced for Australian Olympic teams, the Australian Armed Forces and featured in classic films.

Each hat takes about six weeks and 162 steps to make, passing through 60 pairs of hands in that time.