Pokémon-shaped chilli Cheeto fetches eye-watering price

Staff WritersAP
Camera IconA Cheeto shaped like the Pok?mon Charizard has been sold at an auction in the US. (AP PHOTO) Credit: AAP

A Cheeto shaped like the beloved Pokémon Charizard has sold at auction for a total cost of $US87,840 ($A139,900).

The Goldin auction house in the US listed the snack as sold on Sunday.

"Presented is a 3-inch long (7.6cm) Flamin' Hot Cheeto in the shape of the Pokémon Charizard, affixed to a customized Pokémon card and encapsulated in a clear card storage box," the auction's description states.

"It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024."

There were 60 bids on the uniquely shaped snack, according to the listing.

The winning bid was $US72,000 ($A114,660) plus a buyer's premium.

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