West Coast Eagles star Harley Reid named as Ambassador for NBL finals series

West Coast star Harley Reid’s overwhelming popularity has seen him sign up as the face of a third sport with the number one draft pick now a NBL Finals Ambassador.

Reid took the AFL by storm in his first season after joining West Coast as the most hyped No.1 pick ever.

Such is his position in the game, Reid was contracted as an ambassador for the Caulfield Cup during Victoria’s Spring Racing Carnival and was on course to help promote that event.

Reid has now been signed as NBL Finals Ambassador despite him not even being able to attend Saturday night’s semfinal between Perth Wildcats and Melbourne United.

He will be in Bunbury playing for West Coast in a practice match against North Melbourne when the Wildcats and United clash at RAC Arena.

Reid signed up alongside social media influencers Dan Gorringe, Jacquie Alexander, Jadé Brycki, Georgie Hansen and Kevin Achampong.

NBL marketing manager Ben Jenkins said having the Eagle working to promote the finals was massive for the league.

“Harley Reid’s incredible popularity and passion for basketball made him a no-brainier for us to engage with as an NBL Finals Ambassador. As a big fan of the NBL, Harley will help promote and fuel the energy of the Finals to his highly engaged audience,” he said.

Reid attended multiple Wildcats games during the regular season at RAC Arena. Players from both West Coast and Fremantle were regularly sitting courtside as the Wildcats surged into third spot on the NBL ladder.

Reid and Wildcats superstar Bryce Cotton are both considering where they will play beyond their current contracts. Cotton is in the final year of his contract at the Wildcats and won his fifth NBL MVP award.

Reid’s deal expires in 2026 and he is expected to attract massive offers throughout the AFL. Hawthorn coach Sam Mitchell sat next to Reid at Tom Barrass’ wedding this month, sparking instant speculation about their conversations.

But Reid’s off-field value is also immense, as shown by the NBL deal. Last year, publicist Max Markson declared Reid’s off-field brand was already worth $10million as companies lined up to recruit his services.